News – by Kristin La Roque
How to Start a Spray Tan Business | Low Cost, High Profit Beauty Side Hustle
How to Start a Spray Tan Business: A Practical Guide for Beginners
Starting a spray tan business can be an appealing way to enter the beauty industry, build a flexible schedule, and develop a service that clients return for throughout the year.
You can begin by exploring a mobile business, a permitted home studio, or a space inside an established salon. Each model has different costs, responsibilities, and opportunities.
The strongest starting point is a clear plan: learn the technique, understand your expenses, define your client experience, and create a service people feel confident booking.
Here’s what to consider before launching your spray tan business.
Why Consider a Spray Tan Business?
Spray tanning offers temporary color without requiring clients to sunbathe or use a tanning bed. Clients may book for weddings, vacations, special events, photo shoots, or their regular beauty routine.
For an artist, that creates several ways to build a focused service menu. You might specialize in bridal appointments, mobile concierge tanning, group bookings, or customized contour upgrades.
A service-based business also lets you start with a manageable appointment schedule and expand as your skills, client base, and capacity grow.
If you’re new to spray tanning, explore our Ultimate Guide to Spray Tanning in Scottsdale for an introduction to the client experience.
1. Choose Your Spray Tan Business Model
Before buying equipment, decide how you want to deliver your services.
Mobile Spray Tanning
A mobile spray tan business brings appointments directly to clients’ homes, hotels, or other suitable locations.
This model can reduce the need for a dedicated storefront, but your pricing should account for travel, setup, parking, transportation, and the time between appointments.
Home Studio
A home studio may offer a dedicated appointment space with lower overhead than a commercial lease.
Before choosing this model, check the requirements that apply to your location, property, and business. Consider privacy, ventilation, client access, and whether the space supports a professional appointment experience.
Salon or Studio Space
Working inside an established salon or renting a studio can provide a dedicated service environment.
Include rent, shared-space arrangements, utilities, and other ongoing expenses when comparing this option with a mobile business.
2. Understand Your Spray Tan Business Startup Costs
Startup costs vary depending on your equipment, training, location, and business model. An equipment kit is only one part of your launch budget.
Plan for:
Professional spray tan equipment and an appropriate application space.
Spray tan solutions, preparation products, and aftercare supplies.
Disposable items, cleaning supplies, and equipment maintenance.
Training and practice appointments.
Business setup, applicable permits, and insurance.
Booking software, payment processing, and marketing.
Travel expenses if you offer mobile appointments.
Build a budget before making purchases. Knowing what you need for launch—and what can wait—helps you spend with purpose.
3. Invest in Technique and Client Education
A professional spray tan appointment involves more than applying color.
Your training should help you understand consultation, solution selection, spray control, application technique, preparation, rinse instructions, and aftercare.
You also need practice working with different skin types, body structures, and client preferences.
Clear client education matters, too. When clients understand how to prepare and care for their tan, you give them a stronger foundation for a positive experience.
4. Price Your Services Around Your Actual Costs
Your service price should support the full appointment, including the work clients don’t see.
Consider your solution usage, supplies, appointment time, preparation, cleanup, payment fees, and overhead. Mobile artists also need to account for travel and setup.
Research comparable businesses in your area, then evaluate how your experience and service differ. Local pricing is useful context, but your own costs determine whether an appointment is sustainable.
For example, three appointments priced at $150 generate $450 in gross revenue. Your earnings depend on the expenses associated with delivering those appointments.
Understanding that distinction helps you set realistic goals.
5. Make Your Business Easy to Find and Book
Clients need to understand what you offer, where you work, and how to schedule an appointment.
Start with a clear website or booking page that includes:
Your services and service area.
Pricing or a straightforward inquiry process.
Preparation and aftercare information.
Your booking policies.
Accurate contact information.
Client photos and reviews shared with permission.
Use location-specific wording naturally. A mobile artist serving Scottsdale, for example, should clearly explain that service area rather than repeating the same phrase throughout every paragraph.
Create content that answers real client questions, such as how to prepare for a spray tan, when to book before a wedding, and what to expect at a mobile appointment.
6. Build a Client Experience That Encourages Rebooking
Repeat bookings begin with a service clients trust.
Keep consultations consistent, explain rinse timing clearly, and make aftercare instructions easy to find. Maintain appointment notes so you can remember client preferences and personalize future visits.
Follow-up messages and a simple rebooking process can support the relationship after the appointment.
The goal is to make clients feel cared for from their first question through their next booking.
7. Explore Upgrades as Your Skills Grow
Once you have a strong foundation, consider services that add value to the appointment.
My signature Soft Girl Contour™ method uses intentional shading and soft blending to enhance the appearance of natural definition.
For trained artists, it can become an optional premium upgrade. For salons, developing that skill across a team creates an opportunity to offer the service across more bookings.
Any upgrade should have a clear purpose, appropriate training behind it, and pricing that reflects its time and costs.
Start with a Plan You Can Build On
You don’t need every service, every product, or a full appointment book on day one.
You need a manageable starting model, a realistic budget, practiced technique, and a clear way for clients to book.
At Glory Glow 2G, I help artists explore technique, pricing, client experience, business strategy, and ways to develop distinctive service offerings.
With 15 years of spray tanning experience, I understand how closely the artistry and business decisions work together.
Apply for a 1:1 call with Krissy to discuss your goals and explore training or mentorship options for your next step.
Glory Glow 2G — Glow from the Soul.
